What it is" refers to a note that has a natural and fresh scent, which is centered on the magnolia flower.
The story behind the fragrance involves a discussion between Frédéric Malle and Carlos Benaïm about the analysis of the magnolia flower's essence, which they discovered was more akin to an eau de cologne than a typical flower. Carlos proposed boosting the magnolia's citrus balance to enhance the eau de cologne effect and adding a woody undertone to create depth and sensuality. As a result, a fresh chypre fragrance was created, which has an exceptionally transparent and natural aroma, elevated by a dark base that imparts an air of mystery. It's a timeless summer perfume.